Have you ever watched a show where the main characters swap partners at any time?
Have you ever watched a five-minute play?
Have you ever watched a show that features dozens of different romance tropes?
"When You're in Love"
Take you to witness

Scheduled for November 20.

The idol romance short drama “When You’re in Love,” co-produced by Youku, Beijing Shidai Guangying, Lian’ai Wo Niu, and Yanxi Huyu and produced by Beijing Shidai Guangying, has officially announced its release date.

The series is executive produced by Xue Miao, Wu Wei, and Wang Jin, with Wang Yan and Zheng Tao serving as producers, and directed by Li Yaobo and Liu Qijia. It stars Cai Yao, Lu Jia, Liang Jiawei, Yu Cong, Liu Yinjun, Li Changgeng, Su Mengyun, Li Yuxin, Liu Chang, Jin Di, Cheng Zhiwei, Wan Yuxin, and Guo Haojun, bringing together a host of post‑95 newcomers. On November 9 at 12:00 noon, Youku will premiere this youthful hit.

If a person is like a rainbow, you only know they exist when you meet them.

“Love may never be perfect, yet it keeps us longing,” the series centers on what we’re like when we’re in love, portraying 36 distinct facets of modern men and women as they navigate romance. Multiple actor pairings take turns forming romantic alliances, traversing stages from confession and flirtation to unrequited crushes, passionate infatuation, and heartbreak—each episode weaving a self-contained love story in about five minutes. It could be called an unconventional take on “iPartment.”

A fresh collision, crafting a love compendium.
 

It’s worth noting that this is also our first foray into the ultra‑short‑form drama genre. With each episode clocking in at around five minutes, and every installment standing as a self-contained story, this represents a completely new kind of creative challenge—for both us and our audience.

How to tell a complete story within a short timeframe tests not only the creators in the early stages but also the post‑production wizards. As a youthful romance series helmed by a post‑95 generation team, after an intensive brainstorming session, the crew unanimously decided to adopt a Korean‑drama color palette—soft lighting and pristine, high‑definition hues—to lend the love story a richer, more textured feel. Subtle animated effects evoke that flutter of the heart—sometimes bittersweet, sometimes sweetly endearing—capturing the very essence of romance. Meanwhile, internal monologues, WeChat pop‑ups, and adorable Easter eggs infuse the narrative with youthful energy, mirroring the way today’s young people connect and interact.

Food‑complementing dramas are setting a new trend.

With the ever‑accelerating pace of life, people are finding themselves with more fragmented pockets of time. “When You’re in Love” capitalizes on this by delivering concise, compelling stories that seize viewers’ fleeting moments—breaking new ground along the way! Starting at 12:00 noon on November 9, tune in to Youku’s “When You’re in Love” and experience a fresh take on modern romance.

Oops!
Friends, remember to watch it all the way through and summon your courage.
Embark on your very own “Winter Love Song”